Experience Counts
Since 1987, MMG’s efforts have resulted in more than:
Patients screened
Sites engaged
Studies enrolled
Countries supported
Helping you achieve diversity, equity, and inclusion (DEI) in enrollment
We weave DEI into our clinical trial recruitment strategies to overcome the most critical enrollment barriers and achieve appropriate representation.
The most critical barriers to trial enrollment are transportation, financial burden, mistrust, education, and neglect.
MMG tackles each of these barriers with:
- Travel concierge and payment services.
- Plain language and multicultural clinical trial education materials, including videos and retention items
- Training webinars and videos for sites
- Direct outreach to trusted community leaders
- Partnership for Access to Clinical Trials (PACT) program
- Social listening and data mining to inform outreach placement
Our strategists continue to develop bold solutions so that your clinical trials meet enrollment goals and participation access is available for all.
DCRI and MMG win Gold for Increasing Recruitment Diversity
Duke Clinical Research Institute (DCRI), in partnership with the Matthews Media Group Agency (MMG), received the MM+M Gold Award for the inclusion of diversity in clinical trial marketing. The objective of the MM+M Awards is to recognize, champion and celebrate creativity and effectiveness in healthcare marketing and communications.
An MM+M Award is valued because recognition comes from industry peers.
Our services
Based on your priorities, we use proven data-backed strategies to help you reach your recruitment goals.
Medical Engagement
- Chart review
- Data entry and query resolution
- Patient pathway planning
- Physician referral networking
- Patient navigation
- Staff augmentation
- Community outreach
Development Services
- Study websites
- Mobile apps
- Emails and eNewsletters
- Patient trackers
- Visit calculators
- Portals
- Analytics and reporting
Site Support & Motivation
- Diversity recruitment training
- Recruitment planning
- Referral management
- Workshops
- Materials IRB submission coordination
- Deep dive calls
Creative Services
- Branding and messaging
- Audience insights
- Print, digital, and video
- Translations
- Fulfillment
Optimized Outreach
- Digital and traditional advertising
- Advocacy group partnerships
- HCP paid advertising
- Pharmacy outreach
- Social listening
- Healthcare data research
- Data driven campaign optimization
Retention
- Compliance tools
- Appreciation programs
- Appointment reminders
- Text messaging
- Reimbursement
- Travel assistance
- At-risk tracking
Behind our strategies
There are no short cuts. Every patient, site, protocol, country, and study timeline has different needs.
Participant Profile
Detailed profiles using multiple factors including diversity, prevalence, demographics, socioeconomic, behavior, and motivations
Global InsightsÂ
Incorporating insights that resonate with a global audience assessed though HCP and patient surveys, advisory groups, and market research
Study Landscape AnalysisÂ
Full analysis of the protocol, patient, and landscape using our proprietary 10-point Recruitment Difficulty Scale
Global Social ListeningÂ
Utilizing social network data, influencers, trusted sources, and communities to inform creative messaging and content
About MMG
Molly Matthews founded Matthews Media Group (MMG) in 1987 after a determined search to find a clinical trial option at the National Cancer Institute.
While her perseverance paid off for her family, she discovered a gap between life-changing clinical research and the patients and physicians who could benefit from it. Molly committed herself and MMG to closing that gap, and we are proud to advance the vision of clinical research as a care option.
Today, MMG is a proud member of the world's largest healthcare communications network, Omnicom Health Group (OHG).
The clinical trials we support benefit from our access to OHG's cutting-edge communication solutions and coveted partnerships in research, analytics, and digital technologies, as well as The Omnicom Group's vast buying power. We are privileged to scale these strengths to programs of all sizes.
Leadership
MMG's leadership team drives our relentless commitment to being the most trusted clinical trial patient engagement partner with patients, caregivers, healthcare providers, research sites, partners, and clients.
Ann Kottcamp
President
Kate Clarke
SVP, Finance
Michael Rosenberg
VP, Business DevelopmentCorporate Responsibility
Like our parent company, Omnicom Health Group under Omnicom, MMG is relentlessly pursuing progress and transformation. View Omnicom's Corporate Responsibility (CR) report.
Diversity Equity and Inclusion
MMG was founded on the belief of access for ALL in clinical trials. Our parent company, Omnicom Health Group under Omnicom, is just as passionate about Diversity, Equity, and Inclusion (DE&I). View Omnicom's Equity for ALL report.
OHG Agencies
Omnicom Health Group is the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health. See our sister agencies.
Supplier Diversity
MMG has had a supplier diversity program since its inception. We use diverse vendors and small businesses as subcontractors, helping to sustain and encourage economic growth and combat economic inequality.
Government Contracts
MMG holds GSA MAS contract 470RAA22D006L.
NAICS Codes: 54163, 54181, 54910
MMG is a large business.
What our clients are saying
How can we help?
To connect with an MMG strategist for patient engagement, recruitment and retention services, please submit the form below and we will be in touch with you shortly.
Are you a patient looking for a clinical trial?
Please visit MyTrialSpot for a listing of trials supported by MMG. For a more complete directory of clinical trials please visit ClinicalTrials.gov.
Visit MyTrialSpot