Research and Analytics
MMG's strategists work in a data rich environment. In addition to learnings and benchmarks from hundreds of recruitment programs, as part of the Omnicom Group's global network of world class communications companies, we can access proprietary research assets to inform our strategies:
- media consumption preferences
- behavioral research
- comprehensive community profiles
- health care data
MMG has a robust metrics platform that enables real-time tracking and measurement of our outreach programs by tactic and source. We continuously monitor results and make adjustments to maximize results.