Effective messaging is more than just a pretty picture and a catchy headline. Effective messaging has stopping power that stems from our keen understanding of your audience and what motivates them to act. MMG develops detailed patient profiles that encompass key psychographic, sociographic, geographic, ethnic, and motivational factors that set the stage for targeted, effective recruitment and retention campaigns. Our creative department has a singular focus, a proven track record, and is ready to produce what your program needs to succeed:
- Integrated campaigns
- Content development
- Message testing
- Study materials and reference tools
- Study conversion and screening aids
- Translations and cultural adaptations
All materials are developed in accordance with IRB/EC guidelines and client policies.