Breakthrough Patient Recruitment

: Leveraging Industry Conferences to Give Back to the Community

Leveraging Industry Conferences to Give Back to the Community

Online Media Specialist

Pharmaceutical and health care conventions are full of booths giving away items in the hopes you'll remember their name. We've seen ice cream made in the blink of an eye, flash drives, t-shirts, pens, and much more. But for the third year in a row, here at MMG we've taken a different approach at the Annual DIA Meeting. At the MMG booth, for every business card received, MMG donated one stuffed animal to a child in the care of Children's National Health System in Washington, D.C.

This year, with the help of DIA attendees, we were able to donate more than 300 animals to Children's National. Each stuffed animal will help comfort children coming through outpatient clinics, inpatient units, emergency departments, and regional outpatient centers. Caregivers and medical staff often use toys as a way to ease patients' fear and anxiety. Toys help to make surroundings in care facilities feel more familiar to the children. They provide a form of diversion for patients or a warm gift to wake up to after surgery. We hope that every toy will bring a smile to a child's face during a tough time.

If you're interested in donating, you can find more information on the Children's National website under the Volunteer section.

Take a look at staff from Children's National Health System with the donated stuffed animals. 

Transport Bears

0 :


The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


MMG Headquarters
700 King Farm Boulevard
Suite 500
Rockville, MD 20850
+1-301-921-4405 (fax)
MMG Europe
Thremhall Park
Start Hill
Bishops Stortford
Hertfordshire CM22 7WE
+44(0) 1279 874463