Breakthrough Patient Recruitment

How the Right Words at the Right Time Can Make All the Difference

As a health communicator, I have made a career out of carefully crafting messaging to ensure that the right words are used to communicate to people about health-related topics. I aim to write materials that are clear, concise, and easy to understand. I espouse the use of plain language principles and am a health literacy champion. But I have never really given a great deal of thought about how the ability to communicate effectively about health is an equally important skill in everyda… [Read More]

Use the Healthcare Hashtag Project in Your Next Communications Plan

I'm not embarrassed to admit that when Twitter first became a "thing," I didn't quite get it. I didn't understand why anyone would care what I was eating for dinner, and I certainly didn't care (at least most of the time) what other people were eating for dinner. When Twitter was a mere baby in the world of social media, those types of updates seemed to be what the "cool kids" were doing. But slowly, I began to come around to Twitter, and now I truly understand it to be the powerful soc… [Read More]

Clinical Research Sites Discuss Social Media, Metrics at Annual Summit

I recently had the opportunity to leave a very rainy Washington, D.C., and travel to sunny Florida to the annual Site Solutions Summit to spend three days networking and collaborating with professionals in the clinical research field. The Site Solutions Summit is a meeting of the clinical ecosystem, a term used by a keynote speaker at the Summit that I found to be a perfect description for those in attendance. At the Summit, research sites, sponsors, service providers, and CROs gather t… [Read More]


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