Breakthrough Patient Recruitment

  • Prev
  • 1
  • Next

Smoking Cessation: One of the Many Pulls on a Primary Care Provider’s Time

This past week, I was afforded the opportunity to attend the American Academy of Family Physicians Assembly in Washington, D.C., as the guest of my dad, a family practice doctor. Although many of the sessions were not relevant (or, let's be honest, comprehensible) to my public health and preventative health background, I did attend some interesting lectures on smoking cessation, immunizations, and other topics that, while still obviously tailored to the primary care provider (PCP) audie… [Read More]

CVS Health Demonstrates Unique Commitment to Tobacco Cessation

This blog post originally appeared on the Global Bridges website. Article 14 of the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) includes treatment as an essential component of a comprehensive strategy to end tobacco dependence.  I applaud the groundbreaking decision of a major for-profit corporation to embrace this as part of their corporate mission. In February 2014, the United States' second-largest pharmacy chain, CVS Caremark (now CVS He… [Read More]

Finally a Productive Use for the Ubiquitous SMS Message

Previously on the Healthyist, we've talked about the power of mHealth (mobile health) to reach our consumers where they are, but the field is new, and there isn't yet a significant evidence base. As readers may have noticed, my interests lie in tobacco control and cessation. There are a few programs out there in the United States that use text messages, rather than a mobile app or mobile web, to not only get a message across, but to actually deliver health interventions: Text4Baby, Tex… [Read More]
  • Prev
  • 1
  • Next


The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


MMG Headquarters
700 King Farm Boulevard
Suite 500
Rockville, MD 20850
+1-301-921-4405 (fax)
MMG Europe
Thremhall Park
Start Hill
Bishops Stortford
Hertfordshire CM22 7WE
+44(0) 1279 874463