Getting coverage in a national media outlet doesn't just happen.
planning, preparation, persuasion, persistence, and in most cases,
lots of patience. Here are 10 tips to help you create a
winning media strategy.
1. Determine your ultimate goal: Think about
what you want the media coverage to achieve. Is it visibility for a
new organization, service, or product? Participation in a clinical
trial? With your goal in mind, identify your key audiences. Who are
you tryin… [Read More]