Breakthrough Patient Recruitment

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Marketers, Public Health Experts See Potential in World Cup 2014

This post first appeared as a blog post for the health communications blog, HealthComU, on July 7, 2014. It seems like just about everyone has World Cup fever. Despite often playing second (or third, fourth, or fifth) fiddle to more popular American sports, every four years, the World Cup manages to captivate millions. Inspired children strap on shin guards and give the game a try, while chants of "USA! USA!" echo across the country. This time around, the World Cup has attracted a … [Read More]
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