Breakthrough Patient Recruitment

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Challenging Buy-One-Give-One Charity

People like to help other people. It makes us feel good to donate to charity, to sign a petition for an important cause, or to purchase a buy-one-give-one product. Many charities have a positive impact; however, in some instances, organizations mismanage donations. That's why it's so important to research any charity before giving so that you can make an informed decision as to where to direct your attention. One of the latest trends in giving is the buy-one-give-one business m… [Read More]

Stella Artois Wants You to Buy a Lady a Drink and It Doesn’t Mean What You Think It Does

I have been seeing commercials for Stella Artois' Buy a Lady a Drink campaign for a few months, and I am as impressed with the execution of the campaign as I am with the effort to address the important issue of the current global water crisis. For the Buy a Lady a Drink campaign, Stella Artois has partnered with to raise awareness of the fact that 750 million people around the world do not have access to clean water. In particular, the campaign aims to bring attention to t… [Read More]
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The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


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