Raising awareness of health issues is a tricky business in the
field of health communications. It's hard to execute and even
harder to measure. Some organizations are better at it than others.
Take, for example, the Susan G.
Komen® organization and the Komen Race for the Cure.
Its efforts to raise awareness of breast cancer have been so
successful that it has given rise to a new term, "pink washing," which
describes an organization that promotes a pink ribbon product that
they just hap… [Read More]