Breakthrough Patient Recruitment

To Raise Awareness We Need to Level the Playing Field

"Do you think they don't do as much research into finding a cure for LGS because it doesn't affect that many people?" My mom asked me this question a few weeks ago, almost in passing, regarding my great-nephew (her great grandson) who has Lennox-Gastaut syndrome (LGS). Obviously, given what I do for a living (managing editor at a health communications company that specializes in recruitment of patients for clinical trials), I know a little something about this subject. The answer isn't … [Read More]

The Tricky Business of Raising (and Measuring) Awareness

Every health communicator knows the challenges of conceiving and executing a communications plan. There's budget to consider, stakeholders to involve, media channels to pursue, and much more. Every health communicator also knows the importance of objectives. It doesn't matter how fantastic your idea is if you don't know what your goals are. Moreover, if doesn't matter what your goals are unless you have a way to measure those goals. We've all been taught that we should create SMART goal… [Read More]

Move Over Movember: November is also National Diabetes Month

We're about done with November, and you know what that means! No, not eating turkey and the end of Movember facial hair-okay, not JUST eating turkey and the end of bad facial hair-but it's also the close of American Diabetes Month. This month is filled with events aimed at raising awareness and funds to help find a cure for this disease; however, diabetes still does not get nearly the amount of exposure that it deserves. One in every 12 people across the globe has either type-1 or typ… [Read More]

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