Every health communicator knows the challenges of conceiving and
executing a communications plan. There's budget to consider,
stakeholders to involve, media channels to pursue, and much more.
Every health communicator also knows the importance of objectives.
It doesn't matter how fantastic your idea is if you don't know what
your goals are. Moreover, if doesn't matter what your goals are
unless you have a way to measure those goals. We've all been taught
that we should create SMART goal… [Read More]