Breakthrough Patient Recruitment

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The Tricky Business of Raising (and Measuring) Awareness

Every health communicator knows the challenges of conceiving and executing a communications plan. There's budget to consider, stakeholders to involve, media channels to pursue, and much more. Every health communicator also knows the importance of objectives. It doesn't matter how fantastic your idea is if you don't know what your goals are. Moreover, if doesn't matter what your goals are unless you have a way to measure those goals. We've all been taught that we should create SMART goal… [Read More]
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The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


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