Breakthrough Patient Recruitment

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The Challenge of Thinking Differently: A Case Study from the PRSA Health Academy

You've probably heard the quote, "If you always do what you've always done, you'll always get what you've always got." Although this quote is typically used to encourage innovative thinking, for some, the notion that doing the same thing as before will produce similar results brings comfort. In fact, despite so much talk about the benefits of "thinking outside the box" and being "innovative," a Harvard Medical School study conducted in 2011 revealed that 60 to 80 percent of people find … [Read More]

“Talk Like a Human” and Other Communication Tips from PRSA Health Academy

"The health care industry has the worst customer service in the world." This statement, made by marketing and sales strategist David Meerman Scott during a keynote presentation at the 2014 Public Relations Society of American (PRSA) Health Academy had many attendees nodding along. Because you see, there are actually some people who would rather call their cable company's customer service line than try to get in touch with their doctor. Scott talked about the frustrating experience many … [Read More]
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The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


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