Breakthrough Patient Recruitment

Communicating in a Changing Health Care Landscape

In the United States, people go to the doctor's office. Often. For all kinds of reasons. According to the Centers for Disease Control and Prevention (CDC), between 2009 and 2010, there were 1.2 billion visits to physician offices, hospital outpatient, and emergency departments.   People living in the United States come from all over the world, and they come from all kinds of cultural, linguistic, and political backgrounds. Although English is the prevalent language, health c… [Read More]

The Heart of Health Literacy: Motivating People to Act

Why should anyone do something we ask them to do?   This question is at the heart of health communications. As health communicators, it is our job to convince patients, doctors, the general public, or whatever audience we're talking to, that what we are asking them to do is the right thing for them to do. And the key to that is in communicating the "why."   When we communicate about health, we must seek to better understand the thoughts and emotions that go into a de… [Read More]

Men are From Mars, Women are From Venus: Differences in Conversational Styles Between the Sexes and What it Means for Health Communications

Sometimes, it just seems impossible to communicate with someone of the opposite gender. Maybe it just feels like they are being bossier than is necessary or maybe you just can't seem to get them to do what you are asking. Sometimes, it's just hard to jive with the way someone else talks. At least some of this difficulty was explained by Deborah Tannen's insightful presentation at the Plain Talk in Complex Times conference last month. Although her presentation was titled "Can we talk? W… [Read More]

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The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
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