Breakthrough Patient Recruitment

Sweet Confusion: When Some Sweeteners Aren’t So “Sweet” After All

Sugar, high fructose corn syrup, honey, agave, aspartame, stevia, xylitol, sorbitol, erythritol, black strap molasses, and the list goes on… When did something as simple as what we use to sweeten our coffee become so complicated? Not too long ago, people didn't even have to think about it. They used a cube or spoonful of sugar--plain old table sugar. Today things have changed--both in the types of sweeteners available and the amount we use. In the past 20 years, sugar consumption… [Read More]

6 Things to Keep in Mind When Communicating with Clients

As a health communications firm, we obviously place a high premium on quality communication. Like any company, many types of communication make up our work-employee relations, media relations, and of course, customers relations. Harvard Business School research suggests that increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.   Below are six tips that will help you keep your current clients happy and willing to continue to invest in… [Read More]

Breaking Through the Noise with Great Messaging and Superior Content

Our business is to educate, motivate, and engage our target audiences. The audience shifts depending on the project or program on which we are working, but the goal remains the same. The good news is we can leverage our resources and be hyper-targeted in our efforts to reach that audience. But what makes them stop what they are doing for a few minutes to listen to us? Why should they listen to us and not someone else? Every day, those people we are trying to reach with our messages… [Read More]


The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


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