Breakthrough Patient Recruitment

Fishing for Your Health: There’s More to it Than You Might Think

I had a slightly non-traditional upbringing. I grew up in a place where a trip to the grocery store was a full day-long event and the closest mall was an hour and thirty-two minutes away without traffic. We had only two seasons, summer and cold fronts, which attributed to a frigid 70-degree January.  There was only one road with a single lane going north and a single lane going south, which coincidentally was the only thing that connected us to the continental United States. Yep, y… [Read More]

Sweet Confusion: When Some Sweeteners Aren’t So “Sweet” After All

Sugar, high fructose corn syrup, honey, agave, aspartame, stevia, xylitol, sorbitol, erythritol, black strap molasses, and the list goes on… When did something as simple as what we use to sweeten our coffee become so complicated? Not too long ago, people didn't even have to think about it. They used a cube or spoonful of sugar--plain old table sugar. Today things have changed--both in the types of sweeteners available and the amount we use. In the past 20 years, sugar consumption… [Read More]

6 Things to Keep in Mind When Communicating with Clients

As a health communications firm, we obviously place a high premium on quality communication. Like any company, many types of communication make up our work-employee relations, media relations, and of course, customers relations. Harvard Business School research suggests that increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.   Below are six tips that will help you keep your current clients happy and willing to continue to invest in… [Read More]


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