Breakthrough Patient Recruitment

10 Tips for Pitching Health-related Stories to the Media

Getting coverage in a national media outlet doesn't just happen. It takes planning, preparation, persuasion, persistence, and in most cases, lots of patience.  Here are 10 tips to help you create a winning media strategy. 1. Determine your ultimate goal: Think about what you want the media coverage to achieve. Is it visibility for a new organization, service, or product? Participation in a clinical trial? With your goal in mind, identify your key audiences. Who are you tryin… [Read More]

This is Nuts! Research Shows Evidence of Expanding Health Benefits of Nuts

Although nuts are chock full of healthy fats and vitamins, at times, some people--mostly women--have been reluctant to add them to their diets, extolling concerns over high calories and fat. But a growing body of scientific research is demonstrating that going a little nuts can go a long way toward a healthy lifestyle. Specifically, a study published last year in the New England Journal of Medicinesuggested that there was a statistically significant correlation between nut consumpt… [Read More]

Celebrating the Past And Planning For the Future of Tobacco Control

At last week's Society for Research on Nicotine and Tobacco (SRNT) Annual Meeting in Seattle, WA, two major themes emerged: the legacy of tobacco control and how far we've come and the so-called tobacco end-game. One of the highlights of the conference was Thursday's presentation on the 50th Anniversary of the Surgeon General's Report (SGR) on Smoking and Health. Drs. Michael Fiore, Jonathan Samet, and Kenneth Warner presented on the highlights of the report over the years, inclu… [Read More]


The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


MMG Headquarters
700 King Farm Boulevard
Suite 500
Rockville, MD 20850
+1-301-921-4405 (fax)
MMG Europe
Thremhall Park
Start Hill
Bishops Stortford
Hertfordshire CM22 7WE
+44(0) 1279 874463