Breakthrough Patient Recruitment

9/11 Anniversary Brings to Light Changes in Communication, Response

This post first appeared as a blog post for the health communications blog, HealthComU, on September 11, 2014. Each year, as September 11approaches, the nation relives the unspeakable events and tragic loss of that day. But because of the 9/11 National Day of Service and Remembrance,September 11 is no longer just about mourning. It's about community, giving back, and hope. September 11 has also changed how government guards the homeland at all levels and… [Read More]

Going Gluten-free is Just Another Fad Diet (Unless You Have Celiac Disease)

For several years now, the number of gluten-free options that have been popping up in grocery stores has been increasing at a rapid rate. On the one hand, I find this to be really exciting, because both my cousin and one of my best friends suffer from celiac disease. But when I see any number of un-afflicted people buying gluten-free pasta and baked goods as part of their latest diet trend, I just get frustrated (to be fair, most fad-diets frustrate me-I have a dietician mother). C… [Read More]

Discrepancy Between Donations and Risk Sheds Light on Challenge of Raising Awareness

Raising awareness of health issues is a tricky business in the field of health communications. It's hard to execute and even harder to measure. Some organizations are better at it than others. Take, for example, the Susan G. Komen® organization and the Komen Race for the Cure. Its efforts to raise awareness of breast cancer have been so successful that it has given rise to a new term, "pink washing," which describes an organization that promotes a pink ribbon product that they just hap… [Read More]

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