Breakthrough Patient Recruitment

Dove’s New Campaign Challenges Women to #ChooseBeautiful

Last month I received two emails from friends, within about 30 minutes of each other that both said pretty much the same thing: Dove did it again. My friends were referring to Dove's latest installment of its Dove® Movement for Self-Esteem, which launched in 2004 with the Campaign for Real Beauty. The latest campaign, called Choose Beautiful, includes a video shot in Shanghai, San Francisco, London, Sao Paulo, and Delhi. In each city, Dove's masterminds placed signs above side-by-side … [Read More]

What It Means to Be Healthy: The Curious Case of KIND Bars

In my hand, right now, I hold a KIND bar. Okay, that's not true, I hold a once-frozen burrito but this morning, I held a KIND bar. I've eaten KIND bars since COSTCO started stocking them in bulk. Fortunately for me, I've read enough research studies to learn to mistrust much of the advertising statements on packaging. All I need to know is on the ingredients list and nutrition label. I try to know what all the ingredients are, how they're produced, and how a body will digest them. Thr… [Read More]

First Ever Clinical Trials Awareness Week Sheds Light on Importance of Clinical Trial Participation

That pill you took to ease your headache this morning, the asthma inhaler you made sure your child had with him before he went off to school, and the blood pressure medication you picked up for your mother at the drug store all have one very important thing in common. None would be available, or even possible, if it wasn't for clinical trials. Every medication available to the public today has been carefully tested through several phases of clinical research, and each of those trials… [Read More]


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