Breakthrough Patient Recruitment

Color Me Calm: Art as Stress Therapy

We live in a new age of do it yourself (DIY), where the 16th most trafficked website in the United States is Pinterest. Creative outlets for amateurs have blossomed into a whole new marketplace, revamped businesses like Ball Corporation with the increased popularity of mason jars, and spurred a never-ending list of DIY-based blogs and websites. But what if painting, woodworking, and these time-consuming tasks aren't your speed? What ever happened to the days where an art project invol… [Read More]

Use the Healthcare Hashtag Project in Your Next Communications Plan

I'm not embarrassed to admit that when Twitter first became a "thing," I didn't quite get it. I didn't understand why anyone would care what I was eating for dinner, and I certainly didn't care (at least most of the time) what other people were eating for dinner. When Twitter was a mere baby in the world of social media, those types of updates seemed to be what the "cool kids" were doing. But slowly, I began to come around to Twitter, and now I truly understand it to be the powerful soc… [Read More]

Social Causes: How to Best Join the Conversation

Unless you're living under a rock, you've heard that the U.S. Supreme Court legalized same-sex marriage late last month, marking a significant change to a law that many fought against for decades. Individuals and companies alike celebrated the decision with rallies, parades, and speeches. Many public companies and government entities, including the White House, lit up with rainbow hues to demonstrate their support of the monumental decision. Facebook even created an app to overlay … [Read More]


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