Breakthrough Patient Recruitment

Use the Healthcare Hashtag Project in Your Next Communications Plan

I'm not embarrassed to admit that when Twitter first became a "thing," I didn't quite get it. I didn't understand why anyone would care what I was eating for dinner, and I certainly didn't care (at least most of the time) what other people were eating for dinner. When Twitter was a mere baby in the world of social media, those types of updates seemed to be what the "cool kids" were doing. But slowly, I began to come around to Twitter, and now I truly understand it to be the powerful soc… [Read More]

Social Causes: How to Best Join the Conversation

Unless you're living under a rock, you've heard that the U.S. Supreme Court legalized same-sex marriage late last month, marking a significant change to a law that many fought against for decades. Individuals and companies alike celebrated the decision with rallies, parades, and speeches. Many public companies and government entities, including the White House, lit up with rainbow hues to demonstrate their support of the monumental decision. Facebook even created an app to overlay … [Read More]

Leveraging Industry Conferences to Give Back to the Community

Pharmaceutical and health care conventions are full of booths giving away items in the hopes you'll remember their name. We've seen ice cream made in the blink of an eye, flash drives, t-shirts, pens, and much more. But for the third year in a row, here at MMG we've taken a different approach at the Annual DIA Meeting. At the MMG booth, for every business card received, MMG donated one stuffed animal to a child in the care of Children's National Health System in Washington, D.C. This… [Read More]


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