Breakthrough Patient Recruitment

To Raise Awareness We Need to Level the Playing Field

"Do you think they don't do as much research into finding a cure for LGS because it doesn't affect that many people?" My mom asked me this question a few weeks ago, almost in passing, regarding my great-nephew (her great grandson) who has Lennox-Gastaut syndrome (LGS). Obviously, given what I do for a living (managing editor at a health communications company that specializes in recruitment of patients for clinical trials), I know a little something about this subject. The answer isn't … [Read More]

Think [Past] Pink: The Not-So-Pretty Side of Pinkwashed Products

For decades, October has been decked out in pink in observance of National Breast Cancer Awareness Month. This has been an extremely successful campaign, reaching far beyond its original borders to worldwide recognition with pinked-out landmarks from the Eiffel Tower to the Sydney Opera House. However, what started with the greatest of intentions is being taken over by companies trying to sell a pink version of their product in "support" of breast cancer research, so much so that ther… [Read More]

Health Literacy Month Reminds Us to be Thoughtful about Our Communication

You don't know what you don't know. The truth of that statement is more than a little disconcerting. Some say that ignorance is bliss, and maybe in some cases it is best to go about your day blissfully unaware. But there is no blissfully unaware when it comes to health. As a health communicator for more than 15 years, I've made a career out of telling people what they need to know about health and the health care system. So that's why, once again, I find myself penning a blog post … [Read More]


The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
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