Breakthrough Patient Recruitment

Think [Past] Pink: The Not-So-Pretty Side of Pinkwashed Products

For decades, October has been decked out in pink in observance of National Breast Cancer Awareness Month. This has been an extremely successful campaign, reaching far beyond its original borders to worldwide recognition with pinked-out landmarks from the Eiffel Tower to the Sydney Opera House. However, what started with the greatest of intentions is being taken over by companies trying to sell a pink version of their product in "support" of breast cancer research, so much so that ther… [Read More]

Health Literacy Month Reminds Us to be Thoughtful about Our Communication

You don't know what you don't know. The truth of that statement is more than a little disconcerting. Some say that ignorance is bliss, and maybe in some cases it is best to go about your day blissfully unaware. But there is no blissfully unaware when it comes to health. As a health communicator for more than 15 years, I've made a career out of telling people what they need to know about health and the health care system. So that's why, once again, I find myself penning a blog post … [Read More]

World Arthritis Day: Raising Awareness and Sharing Facts about Rheumatic and Musculoskeletal Diseases

Today is World Arthritis Day. The day is a global initiative, bringing people together to raise awareness of issues affecting people with rheumatic and musculoskeletal diseases (RMDs). World Arthritis Day also aims to ensure all people with RMDs and their caregivers are aware of the vast support network and help that is available to them. Our colleagues at the Ketchum office in London are seeking to raise awareness about RMDs. Below is a myth buster quiz that team complied. S… [Read More]


The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


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